MAC TOOLS CLIENT STORY
Redphin formalize the relationship with an exclusive sponsorship and endorsement agreement
MAC Tools is an industry leader with their mobile franchisee business model. They have long been the tool supplier of the Foose Design shop. By having Redphin formalize the relationship with an exclusive sponsorship and endorsement agreement, Chip Foose went from just another user of their tools to the face of the brand. Chip’s generous, friendly nature and industry credibility made him MAC Tools perfect choice to promote a business run on face-to-face interactions between franchisee and end user. Exclusive Foose licensed tool kits and tool boxes further reinforce the desirability of these professional grade tools.
Limited Edition Foose tool boxes and hand tools featuring design elements from some of Foose Design’s most popular vehicle builds were a hit with customers, with product selling out quickly. The endorsement/sponsorship agreement afforded numerous opportunities for Chip to enhance his brand image. He was heavily featured in MAC Tools advertising materials and franchise recruitment packages. MAC’s involvement with NHRA Drag Racing allowed for custom Foose Design graphics to be applied multiple times on Kalitta Motorsports Top Fuel Dragsters and Funny Cars.